Top Reasons Why Visual Marketing Captures Real Estate Consumers
More and more people who are looking for professional tips and tricks on how to buy their first home turn to realtors with experience in visual marketing. The naked truth is that visual marketing has changed the marketing process radically, making it a harsh competition between real estate agents who are now trying to capture their audience’s attention.
“Remember, a dead fish can float down a stream, but it takes a live one to swim upstream.” — W.C. Fields
If you are looking for advice about purchasing your first rental home, it is imperative to work with the best. Realtors who make the most out of visual marketing can provide a superior experience to their clients and can easily stand out of the crowd. Visual marketing is nothing more than harnessing the tremendous power of images. Real estate companies that manage to do that have an edge over their competition and are able to provide outstanding services that cater to a wide range of customers.
Should I buy an Investment Property or Rental Home?
If you are asking yourself this question listed above, you should definitely keep reading. A good realtor can help you decide if whether you should rent an apartment or house or you should buy a property. This top-quality realtor needs to know how to use the power of visual marketing in his favor. Here are 4 reasons why visual marketing captures real estate consumers:
1. Shared More Often: it is a proven fact that visual content gets shared much more often than text updates. On Facebook, photos are liked twice the rate of standard text updates. When photos are shared, it broadens and increases brand visibility.
2. Shorter Attention Spans: visual marketing can easily capture users’ attention. According to most of the studies conducted in this regard, companies have less than 3 seconds to capture their site visitors’ attention. Professional realtors understand the true investment purchasing procedure and are able to use it to their advantage.
Mobile & SEO – Essential for Success
3. Mobile is King: real estate professionals are always on the go, such as most of their clients. Fortunately, there are tons of apps and fun tools available on the Android market and Apple Store that can help speed up the buying or selling process, streamlining both of these daunting processes.
4. Visual Content is Great for SEO: visual marketing goes hand in hand with SEO. One of the most important investment definitions used by top-notch real estate companies is SEO. Without SEO, a company is non-existent. With good SEO, the brand might just have a chance to get two steps ahead of the competition and give all other companies a run for their money.