The Importance of Making Gorgeous Real Estate Fliers
Real estate professionals and realtors need to be able to market their real estate business appropriately, using both online and offline techniques. When it comes to offline promotion techniques, fliers or brochures are one of the most important, yet affordable means of advertising. A glossy, well-designed brochure can greatly speed up the process of enticing potential customers and converting them into loyal customers.
“If it’s a good idea, go ahead and do it. It’s much easier to apologize than it is to get permission.” — Rear Admiral Grace Hopper
When designing a flier or brochure, you need to keep in mind the following aspects that will have to be listed on your fliers.
First Component – What is an APR
APR is a term that needs to appear on all of your brochures. Short for Annual Percentage Rate, this term enables clients to make comparisons between you and your competitors. The lower the APR is, the higher your chances to grab the attention of potential customers become.
Second Component – What is an home equity line of credit
This is one of the most commonly asked questions nowadays by people who want to use your services and buy a new house. Speaking bluntly, a home equity line of credit is a loan that enables a buyer to purchase the house without having to pay the entire amount of money upfront. If you offer this type of loan, it is paramount to list it on your brochure. Moreover, you should also list the HUD financing option if it’s the case.
Mortgage closing costs
These closing costs represent the money paid by the borrower in case he or she decides to close the mortgage loan. This fee might include discount points, origination fees, credit reports, attorney’s fees and insurance payments. It is wise to list all the mortgage closing costs on the back of the brochure in order to show your potential clients that you care about their needs and you do not want to rip them off.
Conventional mortgage
In case your mortgage options meet the funding criteria of Fannie Mae and Freddie Mac, you are probably offering conventional mortgage. Do not forget to specify that on the back of your real estate fliers.
Be memorable
Lastly, do not forget that you need to be memorable for your clientele by showcasing various homes that you sell or rent. A high quality real estate flyer will help you get an unfair advantage over your competition and will help you break new ground in your niche. Ultimately, the more clients you convert, the higher your influence in the real estate market becomes.