Is your Marketing Missing the Mark?
Financial companies that offer mortgages need to have a solid marketing plan to reach to the target audience effectively. Unfortunately, most of them fail to achieve their targets due to lack of a credible marketing plan. It is always good for marketing executives to check the results that they get from each campaign to know if everything is in order.
“What great thing would you attempt if you knew you could not fail?” — Robert Schuller
Here are tips on how to ensure that your marketing never misses the mark again.
Use Social Media as a Marketing Tool
It is estimated that there are over 500 million active social media users in the world today. This means that banks, which succeed in marketing their mortgage services, can generate unlimited sales without spending a fortune. One way of achieving this goal is by not only providing followers with information about their mortgage deals but also crucial information that can help them make informed decisions. For instance, you can provide answers to some of the common questions such as what is an home equity line of credit? What is credit score? And many more.
Email Marketing
This is another great strategy that successful companies from all across the globe use to achieve their goals and objectives. As you can tell from the name, it entails sending out information through emails in form of newsletters and eBooks. No need to worry if you are not a good writer as there are a number of professional copy writers who can do it for you at a fee. You also need to collect all your clients email addresses and maintain high professionalism standards. That is, only send out emails that are relevant to the customers such as mortgage closing costs.
Maintain Clean Track Record and Reputation
These are the two most important attributes that you need to safeguard at all costs. A poor reputation will harm your business as it paints a negative image of your services. One of the guaranteed ways of doing this is by putting in place a team of customer representatives to respond to clients queries especially on terms and conditions that govern conventional mortgage agreements.
Offer Extra Services
Clients love banks that offer additional services. In this industry, one of the services that can help you edge a notch higher is by organizing HUD financing for your clients. This will not only save them time but also money if they had to do all the paper personally.
Finally, use APR to come up with products that suits your target audience. So, what is APR? This are statistics which are used to know how a loan will cost over a period of an average year and over the term of your debt. Be sure to share such details with clients to avoid disagreements down the road.