How Mortgage Professionals Can Leverage On The New Facebook Promotional Guidelines
Facebook just placed limits on posts that are too promotional but if you’re a smart real estate professional, you can take advantage of these new guidelines to spearhead your business. You can use it to step up proper marketing strategies and create powerful and meaningful connections on Facebook. To surpass this new red tape, you must know the rules. Facebook will disregard posts that drive people to buy a product, install an application, enter promotions with no real context and posts that reuse the exact content as company advertisements. Additionally, as a real estate professional, you must understand many things such as what is an APR (Annual Percentage Rate).
APR is the total annual cost of mortgage when expressed in terms of interest paid. Your posts should be descriptive and real. You don’t have to copy and paste text directly from ads.
“People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.” — Peter Drucker
Leveraging on this new guidelines to promote your mortgage business isn’t that hard, just follow the following crucial tips. `
Post Meaningful and Relevant Content
Whenever you’re explaining on Facebook how one can obtain home equity line of credit easily, give direct links to articles that will provide meaningful information. Give them contents that can inspire, educate and motivate your prospective clients. Always in engage your audience interactively and this will create a bond that will turn them into real customers. Ensure that your promotional posts gives your potential clients relevant mortgage knowledge in a subtle way.
Instead of just going straight to promoting your mortgage business, try explaining about things such as annual interest rates, FHA loans, mortgage closing costs etc. This way, you’ll not only avoid the Facebook red flag but you’ll also get a chance to educate and give your clients quality and helpful content. You’ll be giving your customers a chance to make informed decisions before settling for a particular mortgage product.
Formulate a Social Media Strategic Plan
Plan your social media strategy properly in such a way that it goes hand in hand with these new guidelines. Take time to curate and formulate useful content that will engage your audience. Get rid of those pure promotional posts and start creating content that will make your audience eager to taste your product. Go deeper in your content and even explain to your clients how they can get conventional mortgage loan with ease. Talk about VA guarantees, private insurance and even FHA insurance.
Accept the System
As usual, people tend to fight new systems because of their rigidness. But be different and smart. Instead of fighting the system, use it to empower prospects. Use this system to reach your target audience. Engage with your audience and help them get quick and better home loans such as those from HUD financing. Make your prospects to understand clearly the difference between HUD loans and Conventional loans. This doesn’t has to be tough, you just need to take your time in creating useful posts.