When to Send Tweets as a Realtor?
Realtors from all over the country are coming to realize the huge power of social media for their companies. Real estate companies can now teach their followers the basics of private mortgage insurance without spending exorbitant amounts of money or without organizing costly events.
“Are you placing enough interesting, freakish, long shot, weirdo bets?” — Tom Peters
All they need to do is to send a tweet at the right time of the day and they will be able to leverage the power of social media.
What is Private Mortgage Insurance and Why is it Useful?
As a real estate agent, you need to outline the benefits of private insurance when promoting your services on Twitter and on other social networks. Clients need to understand that this new concept is a modern risk-management product that protects your company in case the borrower defaults. Because of this, borrowers can make smaller down payments. Instead of 20%, they can pay only 3-4% and still enjoy living in a new house. Once your clients understand this concept, they will be eager to work with you. However, in order to make them even more interested, it is paramount to know when to send real estate tweets.
Sending the Best Tweets
First off, it is important to note that not only the time of the day to send real estate tweets is important, but also the type of content you are posting. For instance, you can add a link to a well-designed private mortgage insurance calculator available on your website to help buyers calculate the exact rates for them. Be creative when tweeting and you will certainly be regarded as an authority in your niche.
The best time of the day to tweet is between 7:30-8:00 am, 12 am and 9:30 pm. During the morning your prospects are waking up, drinking their coffee and getting ready for a new day. Most of them will hit the Tweeter button on their smartphones, and your morning tweet will pop up. Do not post promotional messages in the morning, but share weather alerts, business stories or other major news.
At noon, as it is lunchtime, most of your prospects will grab their phones and check their Facebook and Twitter accounts. Post something that is fun and brings attention to your business. At 9:30 pm tweet something fun that helps people relax. They will definitely appreciate it.
Be Engaging
In order to be truly successful in the real estate niche, you need to be innovative and creative. Try experimenting with different content and various times of the day. Talk about lenders mortgage insurance, but do not forget to cater to your audience’s interests.