The New Innovative Business Model in Real Estate
Real estate professionals need to be innovative if they want to thrive in their niche and come up on top of their competition. A very good advertising strategy realtors can use is the Presidents Day home-sale weekend offer. Realtors who try to market their services and sell a home during a special weekend will soon discover that the success they have exceeds all expectations.
This innovative business model takes advantage of the national market averages and helps you as a company attract people by making them gain confidence in you. What you need when selling houses is getting attention, and you can definitely get more people in the house.
“The first principle is that you must not fool yourself, and you are the easiest person to fool.” – Richard P. Feynman
To do that, you need to leverage the power of social media.
Buying your First Home – Things People Need to Know
People who are looking to buy their first home will need to realize the huge advantages of home ownership. People can gain more confidence in themselves and will enjoy a higher self-esteem, knowing that they can provide for their families and do not have to move around every time they find a better place to rent.
The Tax Benefits of Home Ownership
In addition to the lifestyle benefits of owning a house, there are some tax advantages you have to mention when promoting your services:
– Build wealth over time
– Build equity every month
– Tax deduction benefits
– Cheaper than renting in the long run
Add to that the fact that homeowners who have a mortgage invest in their own savings plan. In other words, a mortgage is like a forced savings plan, compelling homeowners to make enough money in order to pay their interest rates. However, probably the biggest benefit of home ownership is capital gains exclusion. People who buy their own house and live for more than two years in it qualify for capital gains exclusion. In other words, if they sell the property, they can keep profits of up to $250,000 for single persons or $500,000 for couples.
Selling Houses the Right Way
As the real estate market is back on track, it is paramount to know how to promote your real estate services the right way. You need to emphasizes all the tax deductions for homeowners and make sure all your potential clients understand the true importance of choosing you as their realtor. Take advantage of the weekend “special” sale model and use it to get your real estate business to the next level.