How social media can destroy your credit in real estate business
Technological advancement has seen real estate professionals finding other creative ways of overcoming the real estate crisis. Reports reveal that the national market averages of real estates have tremendously increased thanks to social media. However, what most professional fail to realize is that social media can be a good platform to boost their sales but similarly, it can also be the source of their downfall. Today, there are a number of real estate agents who have lost businesses due to social media such as Facebook. It is mostly easy to think that your friends and followers on social media have the same feelings and opinion like yours and at the same time, it is also very easy to type a status and quickly hit the send button without the slightest thought of the danger that status is going to have on your or your business.
“Taking a new step, uttering a new word, is what people fear most.” — Fyodor Dostoevsky
A good example is, you might be promoting tax benefits of home ownership then you end up adding something that is going to be disapproved by your friends. When you do this repeatedly, you will realize that this is going to have a huge impact on your businesses and your referrals. The following are some of the ways real estate professionals lose business through social media and how they can prevent this.
Be neutral
Feelings range between individuals and so are opinions whether it is politics or religious. Remember that when it comes to social media, you are your business. There is totally nothing wrong with having extreme opinion about something but when you post a controversial topic on social media and expect all your friends to support you, you will be shocked what damage this can have on your business. Remember that one of the reason people agree to do business with you is because they like you but if you portray yourself in a way that causes people to distrust you then you will practically be chasing your clients away.
You and your online persona
There are several benefits of home ownership but how can you address this to your clients if you are always expressing controversial opinion on social media. The main disadvantage with social media is that you will never know when you lose a potential customer. Remember once you post something, the fact that someone has not liked or commented on it does not mean they have not seen it. Remember in real life, it is very difficult to approach someone randomly and express the same opinions.
Managing your social media
· Stay neutral and remember when you post anything everyone gets to see it
· Join groups which champion your opinions. For instance if you are advocating for tax deductions for home owners, join such a group.
· Remember when buying your first home, you always do some research and try to look at the good side and the bad side of that home and the same should apply to social media. Always look at the repercussion awaiting you before hitting the “send,” button.
· You can never realize the advantages of home ownership until when you own one and the same applies to social media. You will never release the benefits of social media until when you have friends. Remember how long it took you to build such a fun base hence think critically before doing something that will cost you your friends and followers.